Founder Profile

I am Nasrieen Habib, the founder and CEO of Eco Jariyah. I am a passionate advocate for sustainable living and community building. Living in North Minneapolis with my family, I am deeply committed to representing Muslims in the outdoors and promoting conscientious consumerism. With a passion for advocacy around environmental sustainability using Islamic values of Quran and Sunnah, I established Eco Jariyah to combine my values with my vision for a more inclusive and sustainable world. My entrepreneurial spirit is reflected in my dedication to ethical sourcing, fair trade practices, and giving back to global communities through the Amanah Recreational Project and ARAHA (American Relief for the Horn of Africa).

My passion extends beyond business; I am an active supporter of environmental sustainability and humanitarian causes. Through Eco Jariyah, I aim to empower the Muslim community by providing modest, multipurpose casual wear that aligns with our values and needs. My leadership and commitment have built a brand recognized for its social responsibility and positive impact. I strive to ensure that Muslims feel represented and empowered in outdoor spaces, fostering a global community that values ethical practices, mindful consumption, and sustainable living.